Casa By Owner
El Paso, TX Real Estate By Owner

Three Keys to Selling Your Home

Regardless of the how you choose to sell your house, there are three important considerations; product, price and exposure. Have all three properly aligned and the likelihood of a successful sale increase dramatically:


This refers to the house itself. It also takes into account its location. How old is the property? Is it modern? Does it have features that are considered desirable for today's buyer? Is it in a great neighborhood? Close to amenities?

For the most part, home sellers have only so much control over these elements. Yes, as a home owner, you could update paint, floors and décor, but there is little you can do about the neighborhood and part of town you live in. The most important take away is understanding your house as it compares and shows to other homes for sale in your area.


One of the most important elements to selling a home is price. You must make sure the home is priced well. The most common way for self-sellers to hurt themselves is by setting either unreasonably high or absurdly low asking prices.

There are a couple approaches to setting your price. First, you can completely do it on your own by looking at similar homes in your area and setting your price accordingly. It's important to consider things like age, size, style, features, street, etc. as you gauge and set your asking price. Second, if you are less comfortable doing it yourself, you can always get Home Value Market report, which is part of the services Casa By Owner provides.  

Price is directly proportional to time on market. Homes priced under market are likely to move faster than average. Homes priced above market are likely to move slower. Understanding this relationship is an essential element to setting expectations in the private sale process.


The final element to selling your home is exposure. Buyers need to know your house is for sale. We know that over 80% of all buyers begin their search online so a strong web presence is important. Our website not only gets your property in front of buyers, it also gives buyers all the information they want; address, price, photos, virtual tours, notification tools, offer maker, etc.

We also have other options for getting your property seen on the web. We can help you get on multiple listing sites, including the one that agents use (MLS). We have a broker partner that can help you get on the agent website.

Exposure also happens with the sign on the front lawn. Buyers still drive around neighborhoods they'd like to live in and see what's available. A professional, well branded sign that gets noticed by buyers is an essential element exposure. Our cutomized sign stands out from all the rest. We also provide box of flyers with your contact information included.

The final element to exposure is local advertising which we offer through Real Estate Press magazine & El Paso Times newspaper.

We provide all these tools so you don't have to spend the money on commission. We want you to sell your house successfully on your own, so that you can keep the commission.